If you were under the misguided impression that "art" had anything to do with the making and packaging of movies anymore, the New Yorker has a great article detailing the horrible, horrible process of marketing major studio films.
Whether it be through making sure the African-American character stands at profile on the movie poster so as to make his race "indiscriminate" or not releasing the trailer for a chick flick until it "tugs on the ovary," the article is full of factual nuggets explaining how we, the movie-going public, are nothing but easily programmable idiots. Enjoy!
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