If the NHL wants anyone to blame for why no one pays attention to hockey anymore, they have no one but themselves to blame. After all, this is a league that thought it would be a good move to take the team from Minnesota, the one place in America where people still give a shit about hockey, and move it to Dallas. Or to take multiple teams from Canada and move them to hockey hotbeds like South Carolina, Florida, Arizona, and even Los Angeles.
In a shocking result that no one could have predicted, people in areas where water doesn't actually freeze don't care as much about hockey as people from places where the sport is basically a religion. Go figure.
Enter the LA Kings. They've had an ok season, but are having an amazing time in the playoffs, storming through them as an 8 seed (the lowest seed in NHL playoffs) and have become the odds-on favorite to win it all.
Yet even while this amazing run is going on, the Kings can't even get LA-area media to distinguish them from the Sacramento Kings (who are not in LA, and play basketball, not hockey). Multiple stations have used the Sacramento basketball logo in place of the Kings actual logo, most because, well, this is hockey, and no one in LA gives a shit about hockey.
But in keeping with the hilariously deadpan style their Twitter feed employs (seriously the only twitter feed of a professional sports team you should ever bother to pay attention to), the Kings have released this handy-dandy infographic to explain the difference between them and that no-particularly-local basketball team (click to expand). At least they recognize their place and understand that the only celebrities that watch hockey are the ones no one cares about...