Thursday, May 08, 2008

The long downslide of the best children's writer ever

As The Onion recently pointed out, the holder's of Dr. Seuss' estate are doing a terrible job taking care of his work. I don't need to go on a long rant to point out the obvious problem in continually licensing the works of a man who tried to use simple, old fashioned creativity to teach children about the hollowness of conformity and materialism for giant paychecks, terrible and poorly adapted big-budget movies, and bloated promotional schemes.

Recently, they even cracked down the Lake Elsinore Storm, a minor league baseball team trying to hold a Dr. Seuss night with green-egg-and-ham themed concessions and players wearing red and white stripped socks. In short, a classic minor league ballpark promotion. But the (dare I say it?) Grinches of the Seuss estate shut it down after demanding a $1,000 licensing fee and $4,000 security deposits for officially licensed character costumes, a price pretty much out of reach for a Single A baseball team. After all, the reason they pull these crazy stunts is to generate a sliver of revenue in the first place.

But the bright side is this resulted in the most (and probably only) clever press release in the history of press releases, penned by Matt Dompe, the Storm's director of game operations, and assistant GM Alan Benevides. The press release, in full:

The Padres affiliate, the Lake Elsinore Storm
Tried to put on a promotion that wasn't the Norm
We called it Dr. Seuss Night on our website
But something about that didn't seem right

Dr. Seuss Enterprises didn't see it as funny
They said we could do it but we didn't have the money
They didn't appreciate our publicity ploys
So we have to inform all the sad girls and boys

Through the face of it all we thought we'd persist
Until we were served with a cease and desist
The theme has been cancelled but the game will go on
Perhaps it wouldn't matter if we were in Taiwan

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