The sublime pop-culure commentators at the Onion A.V. club have got me ruminating about movies a great deal lately with their
Year of the Flops special, in which each week, Nath Rabin (their film critic) is reviewing a movie that famously flopped despite the fact that most indicators would point to it likely being a succesful movie.
Well, as any nerdish endevor does, his posts have attracted a great deal of commentary on the open comments section of the website for people nerdy enough to argue about what a nerd thinks about a collection of fairly nerdy movies. As you can guess, I don't hold their opinions in very high esteem. But being the sociologist/cultural voyeur that I am, I can't help but read them constantly.
In addition to being nerds, these people are the worst human beings of all kinds--hipsters. As such, most of the posts are just some weird form of hipster posturing in which people try their hardest to either mention the most obscure movies they can or explain why they
didn't like a movie that everyone else did.
The latter part has me really ruminating on the unfortunate spot that quirky indy movies occupy in our cultural landscape. It basically boils down to a damned if they do/damned if they don't argument: the movie will be a beloved cult classic if it fails commercially yet leave the director and/or writer without the money to continue persuing their artistic vision on other projects, but it will be rejected by the hipsters it's trying to impress if it for any reason becomes a viable commerical success.
Take Napolean Dynamite, for instance. A quirky independent film, it garnered rave reviews from all the artsy film critics for its throwback style and simple, yet touching, humor. When I drove two hours to a indy theatre three towns over just to see it on opening night (yeah...I'm that guy), the place was a veritable bevy of ironically-worn sports t-shirts, tight pants, and hair so-very-carefully styled to look like it's not styled. And they all loved it.
But of course, the movie has since oddly become a wild success, spawning the careers of Jon Heder and to a much lesser extent, Efren Ramirez. Now even that frat dude down the street owns a copy and quotes it constantly.
As such, this puts the hipsters in a very tough spot. Some of them, like myself, can just admit it's a funny, if over-exposed, flick. But a great number will never be able to like something that the frat dude down the street likes, regardless of what it is. So it has joined the pantheon of movies that are brought up in such forums (completely out of context, of course...such as in the comments section for a discussion of "It's Pat: The Movie") and mentioned as films that this particular hipster never liked and could never understand why everyone thought it was so funny.
If I weren't so brain-dead in the last throes of a very difficult semester, I would have a much more eloquent and humorous way to put down such assholes, but just calling them assholes is about the level I'm at right now. And to be frank, it's good enough.